Hyvä makes Magento fast by deleting most of it.

That's the whole trick — and it's why migrations go wrong. Take out the wrong piece and checkout stops working. I'm the developer who does the deleting without breaking your store.

What comes out
  • jQuery
  • RequireJS
  • Knockout.js
  • Underscore
  • The LESS build pipeline
What goes in
  • Tailwind CSS
  • Alpine.js
  • A storefront that loads
Why bother

Three things change, and your customers only notice one

They notice the speed. The other two are what stop you paying for this again in two years.

Pages stop making people wait

Stripping the legacy JavaScript stack out of the frontend is the single biggest lever on load time in Magento. Faster pages mean fewer people leaving before they've seen anything.

Checkout stops breaking

Most failed Hyvä migrations die at checkout, where custom modules collide over the same assets. Diagnosing that collision is the specific thing I'm good at.

Your next developer can read it

Tailwind and Alpine are ordinary skills that ordinary developers already have. You stop depending on the small number of people who understand Luma's layout system.

Work

What I've been brought in to solve

Five years of Magento 2, delivered inside agency engineering teams in India for clients across Europe, the UAE and Asia, 2020–2026.

A Hyvä storefront where checkout had stopped working

Hyvä storefront · European retailer

Two custom modules were writing into the same merged JavaScript and CSS bundles. Pages rendered inconsistently and the purchase flow failed depending on how a customer had navigated there — a fault that doesn't reproduce reliably, which is why it had gone undiagnosed.

I traced the collision through Hyvä's asset merge, re-registered the conflicting bundles, and rebuilt the affected checkout and CMS layout blocks.

Full purchase-flow reliability restored on a live store, with ongoing Hyvä theme work afterwards.

Product data being typed in by hand, three times over

Magento 2 · Akeneo PIM · ERP

Catalogue, stock and pricing lived separately in Akeneo, the ERP and Magento, kept in step manually — slow, and wrong often enough to cost orders.

I architected and built end-to-end synchronisation across all three, covering product data, inventory, pricing and order workflows, with REST and GraphQL endpoints and secure data handling throughout.

Staff stopped re-entering product data by hand across three systems. The APIs I built are still running in production today.

Upgrades nobody wanted to run

Platform upgrades · multiple merchants

Merchants were postponing Magento version upgrades because earlier attempts had caused outages, which left their stores sitting on unpatched releases.

I ran full-lifecycle upgrades with staged validation, resolved third-party integration breakage, and put pre-deployment QA in place across the team.

Upgrades completed with limited downtime and a marked drop in post-launch defects.

A note on names. All of this was delivered inside agency teams under client confidentiality, so I don't publish brand names, screenshots or code — here or anywhere else. I'm happy to walk through the technical detail on a call. If I'm this careful with previous clients, you can judge how I'll treat yours.

Starting

How this usually goes

  1. You send me the problem

    A broken checkout, a stalled migration, or just a storefront that's too slow. A URL and a description is enough to begin with.

  2. I tell you what's actually wrong

    A written diagnosis of the real cause and what fixing it involves. No charge, and no obligation to go further.

  3. We agree a scope, or we don't

    If the diagnosis is useful we scope the work properly, fixed or hourly. If it isn't, you keep the diagnosis anyway.

Get in touch

Tell me what's broken.

I'll look at it and tell you what's causing it, at no cost. Worst case, you learn something about your own store.

Email me the problem
Emailajithma1998@gmail.com
Phone+91 7907981223
Based inErnakulam, Kerala · IST
Available forContract & Remote
Chat on WhatsApp